Gone are the days when flyers, newspaper ads, and billboards were enough to get customers in the door. Today, if your business isn’t visible online, you’re already behind.
But here’s the good news: digital marketing doesn’t have to be confusing or overwhelming. With the right strategy, it can actually help small businesses compete with giants, and local brands grow global.
So, what exactly is digital marketing?
In simple terms, digital marketing is any kind of marketing done online using tools like:
Social Media (Facebook, Instagram, TikTok, LinkedIn)
Search Engines (Google, YouTube, Bing)
Email Marketing
Online Ads (Google Ads, Meta Ads)
Content Marketing (blogs, videos, infographics)
Websites & SEO (Search Engine Optimization)
It’s how businesses connect with their ideal audience where they already spend time—on their phones and laptops.