1. Everyone’s Online
Over 5 billion people use the internet. Whether they’re looking for a hotel in Kathmandu, the best momo near them, or a wedding photographer—they Google it first.
2. It’s Cost-Effective
You don’t need a massive budget to get started. In fact, platforms like Facebook and Instagram let you run ads with just a few dollars a day—targeted exactly to your audience.
3. You Can Measure Everything
Unlike a newspaper ad, with digital marketing you can track results in real-time: how many people saw your ad, clicked your website, or filled your form. This helps you improve fast.
4. Build Real Relationships
Through emails, comments, WhatsApp broadcasts, and DMs—you can engage directly with customers. This builds trust, loyalty, and brand love over time.
Where to Start?
If you’re new to digital marketing, here are a few simple starting points:
- Build a modern, mobile-friendly website
- Set up your business on Google (Google Business Profile)
- Create Facebook & Instagram pages with regular updates
- Start running basic ads to reach your target market
- Collect email addresses and send monthly updates or offers